As innovative new union organizing campaigns have taken off around the country in recent years, Rutgers labor scholar Eric Blanc argues that we can see the emergence of a new organizing model that has the potential to meet the moment. He calls it “worker-to-worker organizing,” a concept he explored in his Winter 2024 New Labor Forum article “Worker-to-Worker Organizing Goes Viral” and in his forthcoming book We Are the Union: How Worker-to-Worker Organizing is Revitalizing Labor and Winning Big (University of California Press). New Labor Forum editor-at-large Micah Uetricht spoke to Blanc about the model’s constituent parts, the role of young workers’ increasingly progressive and pro-labor sentiments in the current moment of labor upsurge, and why worker-to-worker organizing can scale up in a way he says the “staff-intensive” model can’t.